What Was It?
The CIBC Run for the Cure is a 1K walk or 5K run that helps raise funds for the Canadian Breast Cancer Foundation. It’s the single largest volunteer-lead event in Canada to support breast cancer.
I developed a marketing strategy which saw team growth in the second year from 13 to 29 participants, this included securing Ryerson Athletics as a training sponsor. Sponsorship included two, 1 hour training session each week (June-October) led by a fitness instructor and free access to the gym facilities.
I collaborated with another Ryerson team in fundraising initiatives which resulted in community building amongst students, staff & faculty. Reaching out to 1200 Local 596 members I organized a 2hr fundraiser and helped raise 5758.00$ of a 2500.00$ team goal. This was in addition to the 389.60$ raised during the fundraiser.
Role & Responsibilities:
- Pre-Event Planning/Onsite Event Logistics & Management
- Budget Creation and Management
- Site/Venue Selection
- Sponsorship Negotiation
- Catering/Food & Beverage
- Post Event Reporting
- Flex Hours